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2. Werner Erhard's est trainings

One of the individuals Fernando Flores grew close to in California was a rather eccentric character named Werner Erhard, known for creating a training course known as EST that was marketed as a method for expanding human potential.

These relatively expensive coaching sessions were couched in Erhard's grand aspirations to end world hunger, among other humanitarian endeavors. 

Fernand Flores appears in this video about the est training.


Flores went on to co-found a company with Erhard, who also made some financial investments in it. Eventually, Flores distanced himself from Erhard, but the connection and its repercussions persisted, casting a long shadow over Flores for some time.